Sport · Identity · Kit · Matchday · Website

Saha

The same lines bring us together.

Saha draws a community club from its own ground. The penalty-box corner, centre-circle arc and mowing band connect the crest, lettering and kit. The identity moves from the changing-room wall to a membership card and the weekly training invitation. Every application gives people a clear way into club life.

Studio concept

Saha wordmark and white markings on a community pitch

Scope

  • Art direction
  • Visual identity and drawn lettering
  • Kit, crest and pitchside signage
  • Matchday and membership materials
  • Social content and website design
Pitch corners and arcs become the club geometry
Crest, optical small-size tests and a woven patch
Drawn SAHA wordmark and continuous pitch band
Teko, Assistant and the five-colour club palette
Home and away shirts in the changing room
Matchday poster applied to the changing-room wall
Saha banner attached to the pitchside barrier
Membership card and knitted supporter scarf
Six social layouts for the week around the match
Responsive club website on laptop and phone
Club geometry and studio credits

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