Content & campaigns

NOTA

Your part starts here.

NOTA is a group music workshop for beginners and returning players. Its four-week campaign is written as a score: Listen, Try, Return, Play together. Each week answers a different hesitation, using street posters, social pieces, three emails and a landing page to make a first session easier to imagine.

Studio concept

NOTA drawn wordmark and Your part starts here invitation over blue rehearsal chairs and a ukulele

Scope

  • Campaign idea and two audience message ladders
  • Four-week score and channel plan
  • Public posters, flyer and printed programme
  • Six social creatives and a short-video storyboard
  • Three-email sequence and responsive landing page
Two audience invitations for new and returning music players
Four-week campaign score with channel timing and weekly messages
Beginner workshop poster on a community hall noticeboard
Returning player campaign on a bus shelter after rain
NOTA flyer and open four-session printed programme
Three campaign emails presented on phone screens
Six portrait social pieces for the NOTA campaign
Timed four-panel short-video storyboard with caption and sound direction
NOTA landing page on laptop and phone with enlarged responsive artwork
Printed cotton tote and first-session admission ticket
NOTA closing wordmark with studio, scope and type credits

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