Hospitality · Identity · Guest materials · Website

Kaleta

A little inside. A little outside.

Kaleta begins at the threshold: the step from an exposed Aegean coast into the cool of a twelve-room stone house. Substantial lettering and open centres translate the depth of that doorway into an identity, guest objects and a website. The same relationship carries from a room key to a view through the house.

Studio concept

Stone doorway, coastal view and Kaleta wordmark

Scope

  • Art direction
  • Visual identity
  • Guest materials and signage
  • Website design
  • Social content
The threshold as the starting point for the identity
Kaleta lettering and open letter counters
Colour, typography and identity applications
Room key and guest card
Kaleta signage on the stone house
Branded tote and textile details
Breakfast menu and table setting
The guesthouse through changing daylight
Kaleta website shown on devices
Six social and editorial layouts
Threshold image and studio credits

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