Healthcare · Identity · Patient materials · Website

Alder Row

Care, in proportion.

Alder Row connects the measured proportions of a London Georgian townhouse with a considered approach to dentistry. Finely drawn Roman lettering and an interrupted measure make space for a conversation. Appointment cards, treatment plans and aftercare documents turn that idea into information a patient can take home and understand.

Studio concept

Alder Row identity and townhouse setting

Scope

  • Art direction
  • Visual identity
  • Patient documents and signage
  • Website design
  • Social content
Care in proportion: typography and measured intervals
Drawn Roman wordmark and letter details
Appointment card and patient information
Practice signage in its architectural setting
Typography, colour and interrupted measure
Printed treatment plan with clear next steps
Aftercare information and printed materials
Practice atmosphere in ordinary daylight
Alder Row website shown on devices
Six social and editorial layouts
Closing identity and studio credits

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